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The 60 cards

D2C deck

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Brand · 3 of 6

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BR1 · The Unfair Story

The Principle

Most brands in a category end up saying the same things: quality, natural, handmade. Your real story is the one thing a competitor can't copy, however much they spend.

The Delta Question

What's one true thing about how your business started that no competitor could honestly claim?

Helps with: EQ3 Conversion, EQ2 Audience Fit

Time to results: Months