Δ GTM
75 go-to-market case studies. See how each company grew, then steal the tactics that fit you. Nine are open to everyone; log in to read the rest.
75 of 75 cases
Open to everyone
Lovable
AI app builder (vibe coding)
0-1EuropeSteal this: Ship a free open-source version of your core idea before the company exists; the repo becomes your waitlist.
Rhode
Skincare
0-1USSteal this: Design a shareable accessory around your hero product.
Scapia
Travel co-branded credit card
0-1IndiaSteal this: Talk to users with clickable prototypes before you take anyone's money.
Resend
Email API / DevTools
1-1000USSteal this: Turn shipping into a recurring media event: Launch Weeks give you a reason to post every day.
Knowt
AI flashcards & study tools
1-1000USSteal this: When an incumbent paywalls a beloved feature, be the free home for its users.
Abridge
Ambient AI documentation (health systems)
1-1000USSteal this: Contrast with Freed: top-down enterprise vs bottom-up clinician in the same category.
Minimalist
Ingredient-first skincare
1000+IndiaSteal this: Name products by ingredient and percentage; the label does the education.
Zerodha
Discount brokerage
1000+IndiaSteal this: Educate the market for free; trust compounds into word of mouth.
Duolingo
Language learning
1000+USSteal this: Give your brand one character with a consistent voice.
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CluelyLog in to read the full case
AI meeting / sales assistant
0-1USSteal this: Study as tactic and caution together: controversy buys attention cheaply, but trust and retention still have to be earned.
ComposioLog in to read the full case
AI agent integrations / developer infra
0-1IndiaSteal this: When an ecosystem shift lands (like MCP), be the first well-documented integration layer for it.
GranolaLog in to read the full case
AI meeting notes / productivity
0-1EuropeSteal this: Seed your beta with the most-connected people in your ICP; their meetings become your distribution.
HarveyLog in to read the full case
Legal AI (vertical SaaS)
0-1USSteal this: In conservative industries, one marquee logo deployed firm-wide beats a hundred pilots.
ArcadeLog in to read the full case
Interactive product demos
1-1000USSteal this: Measure how many outputs your users publish; published outputs are your ads.
BrowserbaseLog in to read the full case
Headless browsers for AI agents
1-1000USSteal this: Write the manifesto first; a clear thesis recruits customers, hires and investors at the same time.
DubLog in to read the full case
Link attribution / marketing infrastructure
1-1000USSteal this: Treat your GitHub repo as an enterprise lead source and instrument it.
RocketlaneLog in to read the full case
Customer onboarding / PSA
1-1000IndiaSteal this: Build the community for your buyer persona before you have a product to sell them.
ClayLog in to read the full case
GTM data enrichment / RevOps
1000+USSteal this: Name the job your power users do and certify them; they become your sales force.
Cursor (Anysphere)Log in to read the full case
AI code editor
1000+USSteal this: When the product is visibly 10x better, make it effortless for a user to show a colleague.
HubSpotLog in to read the full case
CRM & marketing platform
1000+USSteal this: Audit how AI assistants answer your category's questions; that is the new page one.
NotionLog in to read the full case
Connected workspace
1000+USSteal this: Let power users sell templates on your platform; every template is SEO and onboarding.
PostmanLog in to read the full case
API platform
1000+IndiaSteal this: Build a public network of your users' work that others can discover and fork.
FeastablesLog in to read the full case
Chocolate / snacks
0-1USSteal this: Make the launch itself content your audience wants to watch.
GrazaLog in to read the full case
Olive oil (CPG food)
0-1USSteal this: Seed with no strings and design packaging that films itself.
SauzLog in to read the full case
Pasta sauce (CPG food)
0-1USSteal this: Win one tastemaker retailer, then make that win your content.
UnderNeatLog in to read the full case
Shapewear & innerwear
0-1IndiaSteal this: Validate the insight in content conversations before you name the brand.
AugustLog in to read the full case
Period care
1-1000USSteal this: Treat organic like performance creative: test volume until hooks become repeatable.
CadenceLog in to read the full case
Modular travel capsules
1-1000USSteal this: Host a live founder Q&A at every launch; few big brands can.
lazy jamieLog in to read the full case
Home & 'staying in' goods (single SKU at launch)
1-1000USSteal this: Post about the themes adjacent to your product long before launch.
Mid-Day SquaresLog in to read the full case
Functional chocolate
1-1000CanadaSteal this: Make the company the show; the product becomes the merch.
SourmilkLog in to read the full case
Gut-health yogurt
1-1000USSteal this: Sell by hand until you know every objection by heart.
JolieLog in to read the full case
Filtered showerheads
1000+USSteal this: Cap your biggest paid channel and force the rest of the mix to work.
Liquid DeathLog in to read the full case
Canned water / beverages
1000+USSteal this: Market a commodity like an entertainment company.
PoppiLog in to read the full case
Prebiotic soda
1000+USSteal this: Keep the founder as the recurring face on the brand account.
The Whole TruthLog in to read the full case
Clean-label foods & protein
1000+IndiaSteal this: Make your label claims the content: show what is not in the product.
BasisLog in to read the full case
AI accounting agents
0-1USSteal this: Recruit design partners who will co-own the workflow you automate.
Bilt RewardsLog in to read the full case
Rent rewards / co-brand card
0-1USSteal this: Find the moment your customer already pays and embed there.
BridgeLog in to read the full case
Stablecoin payments infrastructure
0-1USSteal this: Follow the inbound you didn't plan for; the plumbing may be the product.
RogoLog in to read the full case
AI for investment banking & finance
0-1USSteal this: Sell to your former colleagues first; domain credibility shortens the first sale.
CampfireLog in to read the full case
AI ERP for startups
1-1000USSteal this: Write for the CFO who is still doing month-end close by hand.
Copilot MoneyLog in to read the full case
Personal finance app
1-1000USSteal this: Charge from day one; paying users tell you the truth and become your marketing.
DhanLog in to read the full case
Trading platform for active traders
1-1000IndiaSteal this: Pick the most demanding user segment and build the power tools they brag about.
DoolaLog in to read the full case
Company formation & finance for global founders
1-1000USSteal this: Serve an audience the incumbents ignore and speak to them daily.
RilletLog in to read the full case
AI-native ERP / accounting
1-1000USSteal this: Target companies at the moment they outgrow their first tool.
Félix PagoLog in to read the full case
Remittances via WhatsApp
1000+LatAmSteal this: Go to the channel your customer already lives in instead of asking for a new app.
Monarch MoneyLog in to read the full case
Personal finance / budgeting
1000+USSteal this: Monitor competitor forums and have the migration plan ready before the news breaks.
PolymarketLog in to read the full case
Prediction markets
1000+GlobalSteal this: Make your core data object (the odds) a shareable media asset.
RampLog in to read the full case
Corporate cards & spend management
1000+USSteal this: Publish proprietary data from your product as the market's reference report.
MagicSchool AILog in to read the full case
AI tools for teachers
0-1USSteal this: A founder from the user's own profession is instant credibility.
OboeLog in to read the full case
AI-generated courses
0-1USSteal this: If you've built before, reuse your launch channels and investor network; trust compounds.
SuperKalamLog in to read the full case
AI mentor for UPSC exam prep
0-1IndiaSteal this: Ride exam-day spikes with live analysis to acquire users at peak intent.
Synthesis TutorLog in to read the full case
AI math tutor for kids
0-1USSteal this: One great demo video can be the entire launch.
Turbo AILog in to read the full case
AI notetaker & study tool
0-1USSteal this: Pick one sharp pain (notes during lectures) and saturate one campus culture.
Alpha School (2 Hour Learning)Log in to read the full case
AI-powered private schools
1-1000USSteal this: Name your model in a phrase people can repeat.
Brisk TeachingLog in to read the full case
AI Chrome extension for teachers
1-1000USSteal this: Live inside the tool your user already opens 50 times a day.
Masters' UnionLog in to read the full case
Practitioner-led business school
1-1000IndiaSteal this: Make your users' work public by design; curriculum outputs double as marketing.
MavenLog in to read the full case
Cohort-based course marketplace
1-1000USSteal this: Let your supply side be your distribution.
Khan Academy (Khanmigo)Log in to read the full case
AI tutor & teacher assistant
1000+USSteal this: Tie your launch to a platform partner's launch moment.
NotebookLMLog in to read the full case
AI research & learning notebook
1000+USSteal this: Make your product's output something people want to post.
Physics WallahLog in to read the full case
Test prep (JEE / NEET)
1000+IndiaSteal this: Teach for free on YouTube until the paid batch is the obvious next step.
SpeakLog in to read the full case
AI English speaking tutor
1000+USSteal this: Dominate one country before going global.
Allo HealthLog in to read the full case
Sexual health clinics (hybrid)
0-1IndiaSteal this: Destigmatise the category with content before you sell the service.
Function HealthLog in to read the full case
Lab-testing membership
0-1USSteal this: Partner with the expert who already owns the audience.
NablaLog in to read the full case
AI clinical copilot (scribe)
0-1EuropeSteal this: Give the individual clinician a free tool they can start using today.
OpenEvidenceLog in to read the full case
AI medical search for clinicians
0-1USSteal this: Make it free for the professional and monetise the ecosystem around them.
SuperpowerLog in to read the full case
Preventive health / biomarker testing
0-1USSteal this: Make the customer a member before they've bought anything.
Even HealthcareLog in to read the full case
Managed care membership
1-1000IndiaSteal this: Put the assistant where patients already chat.
FreedLog in to read the full case
AI medical scribe (small practices)
1-1000USSteal this: Sell to the individual professional with a card, not the institution with procurement.
Heidi HealthLog in to read the full case
AI scribe / care partner
1-1000AustraliaSteal this: Free for the individual; charge the clinic.
NourishLog in to read the full case
Dietitians covered by insurance
1-1000USSteal this: Find a benefit customers already pay for but don't use, and make claiming it effortless.
Flo HealthLog in to read the full case
Women's health / cycle tracking
1000+EuropeSteal this: Ship the trust feature your category is anxious about and say so loudly.
HealthifyMeLog in to read the full case
Nutrition & metabolic health app
1000+IndiaSteal this: When a new treatment category emerges, become the support layer its makers need.
LevelsLog in to read the full case
Metabolic health (CGM)
1000+USSteal this: Publish the operating memos; transparency becomes the brand.
OuraLog in to read the full case
Smart ring & health membership
1000+EuropeSteal this: Make the product a visible status signal; organic celebrity adoption beats paid endorsement.
UltrahumanLog in to read the full case
Wearables & metabolic health
1000+IndiaSteal this: Attack the category leader's business-model pain point (here, the subscription) with one simple message.