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The 60 cards

D2C deck

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Bets · 6 of 6

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BT1 · Name The Bet

Why This Matters

A bet is one specific action you believe will improve one number. "Grow retention" is a goal. "Send a reminder on day 25" is a bet.

Your Task

Write your 3 most important bets in this form: "If we do ___, then ___ will improve, because ___."

Example: "If we send a reminder before a customer's product runs out, then repeat orders will improve, because most customers simply forget to reorder."