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CO2 · The Routine

The Principle

Customers want a result, and results come from a routine: what to use first, what goes with it, and what to expect by week four. Brands that teach the routine sell the second product without a discount.

The Delta Question

What routine do your best customers follow, and do you teach it to first-time buyers before they give up?

Ask 5 repeat customers how they actually use your product. Their answers are the routine.

Helps with: EQ7 Order Value (AOV), EQ11 Time to Value (TTV)

Time to results: Months