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The 60 cards

D2C deck

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Distribution · 5 of 6

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DI1 · The Knowable Date

The Principle

If your product runs out after a set time, like a 30-day pack, you can predict exactly when each customer will need more.

The Delta Question

When a customer's product is about to run out, do they get a reminder from you?

If your product doesn't run out or wear out, skip this card.

Helps with: EQ5 Purchase Frequency, EQ6 Retention

Time to results: Weeks